AI POLICY

    Our Commitment to Responsible AI

    This AI Policy outlines AssumeAI's commitment to responsible, transparent, and ethical use of artificial intelligence. We ensure that all AI models, automation systems, and data handling practices comply with industry standards for fairness, privacy, and security. This policy will be updated as we refine our internal frameworks.

    Transparency & Explainability

    We believe in making AI systems understandable and transparent. Our commitment includes:

    • Clear Communication: We inform users when they are interacting with AI systems and explain how decisions are made
    • Model Documentation: We maintain comprehensive documentation of our AI models, their capabilities, and limitations
    • Decision Reasoning: When AI systems make automated decisions, we provide explanations and maintain human oversight
    • Regular Audits: We conduct regular assessments of our AI systems to ensure they operate as intended

    Data Privacy & Security

    The protection of personal and business data is paramount in our AI operations:

    • Data Minimization: We only collect and process data necessary for the specified purpose
    • Secure Processing: All data used in AI training and inference is encrypted and protected according to industry standards
    • User Control: Users maintain control over their data and can request deletion or modification at any time
    • Third-Party Compliance: All AI vendors and partners must meet our stringent data protection requirements

    Fairness & Bias Prevention

    We are committed to developing and deploying AI systems that are fair and unbiased. We actively work to identify and mitigate potential biases in our AI models through diverse training data, regular testing, and continuous monitoring. Our teams are trained to recognize and address bias in AI systems, ensuring equitable outcomes for all users.

    Human Oversight & Control

    While we leverage AI to enhance efficiency and capabilities, humans remain at the center of critical decisions. All AI systems operate under human supervision, with clear escalation paths for complex or sensitive situations. Users can always request human review of AI-generated outputs or decisions.

    Ethical AI Development

    Our AI development practices are guided by ethical principles:

    • Beneficial Purpose: AI systems are designed to benefit users and society
    • Safety First: We prioritise safety in all AI deployments and maintain fail-safe mechanisms
    • Continuous Improvement: We regularly update and improve our AI systems based on feedback and performance
    • Responsible Innovation: We consider societal impact before deploying new AI capabilities

    AI Training & Model Quality

    We ensure high-quality AI outputs through rigorous training processes, diverse and representative datasets, regular performance evaluations, and continuous model refinement. All AI models undergo extensive testing before deployment to production environments.

    Compliance & Standards

    Our AI systems comply with applicable laws, regulations, and industry standards, including GDPR, UK data protection laws, and emerging AI regulations. We actively monitor regulatory developments and adapt our practices accordingly.

    User Rights & AI Interactions

    Users have specific rights when interacting with our AI systems:

    • Right to be informed when interacting with AI
    • Right to request human review of AI decisions
    • Right to opt-out of certain AI-driven processes
    • Right to understand how AI uses their data
    • Right to challenge AI-generated outcomes

    Accountability & Governance

    We maintain clear accountability structures for AI systems, with designated teams responsible for AI governance, ethics oversight, and compliance monitoring. Regular reviews ensure our AI practices align with our stated policies and values.

    Contact Us

    For questions about our AI practices or to exercise your rights regarding AI interactions:

    AdsumoAI Ltd (AssumeAI)

    205 Madison East, St Cecilia Street

    Leeds LS2 7ER, United Kingdom

    Company number 16276829, registered in England and Wales

    Email: rupert@assume-ai.com

    Last updated: October 2026